$199.95
This program is closed for updates and will re-open soon.
The Social Media Manager certification developed exclusively for the Management and Strategy Institute is designed to give the student a solid understanding of how to manage the social media accounts of large companies.
In this training, we explore how and when to use social media to supplement a broader marketing strategy. We’ll cover each of the major social media channels and how they work together. We’ll also review how to create a social media strategy, establish usage guidelines, respond when a mistake is made, determine what content is appropriate and optimize each channel.
Additional Information:
Course of Study [.pdf] | Sales Brochure [.pdf]
Purpose of Social Media Success stories What can go wrong Major SM Channels Relating the Channels What are they used for Social Media Strategy Company Culture Investment Manage expectations Audience General Demographics Content Frequency Influencers Which Channels to Use Evaluating the Company Evaluating Competitors Creating Usage Guidelines Current state Establishing Goals | Data Company Specifics Customer Service Negative events Dos and Don’ts Channel Advice Types of Content Finding Content The #1 Rule Common SM mistakes Current Marketing Integration Grow an Audience Interacting with Followers Converting Followers Social Listening Benchmarks Images/Copyright Law Tracking Trends Final Exam: Timed exam PCUs earned: 20 |
No, the Social Media Manager training course includes all of the course work material needed to study and pass the certification exam.
It is important for managers to have a solid understanding of the related principles for managing a companies social media accounts. This test is open book, however it is also timed, so you will not have much time to look up answers to questions. It is very important that you study and understand the material prior to taking the test or you will not pass.
The Social Media Manager course, by definition, is a manager-level certification. It is not designed to make you an expert on all facets of marketing. This professional development course was designed to teach someone with little knowledge of managing a social media program the basic skills needed to function as a manager. Many executive jobs today require that their employees have at least a basic understanding of marketing. For an example, click on this [Job Search] link to see how many positions mention the words “Social Media”.
The training course is self-paced. Time to complete and fully comprehend will vary with every individual. It may take several days or weeks of study before you feel comfortable to take the final test. You may take the final exam as soon as you’re ready. You have 1 year from the date of purchase to complete the course.
The certification exam for the Social Media Manager course is not proctored. It is timed, with a limit of 2 hours. You may take the test online, from home or work whenever you are ready.
You will be mailed a Certificate Of Completion, as well as a letter of congratulations and two copies of our training verification letters which you can give to employers who request it. The certificate is heavy-stock, cream paper suitable for framing.
Participants who successfully complete this certification program will receive 20 Professional Competency Units (PCUs) from MSI.
Certifications are generally the last item listed under the education section of your resume. List them directly beneath your college information in this format:
Certifications:
Management and Strategy Institute
– Certified Social Media Manager (CSMM)™
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