Certification in Marketing - Purchase Motivation

$199.95

Certification in Marketing - Purchase Motivation

Program Overview

The Certification in Marketing – Purchase Motivation (M-PM) is a comprehensive online program designed to equip marketing professionals, business owners, and aspiring marketers with the essential knowledge and skills to understand and influence consumer behavior. This program is meticulously crafted to focus on the psychological triggers that drive purchasing decisions, such as social proof, color psychology, loss aversion, and more.

Upon successful completion of the program and passing the MSI certification exam, participants will receive the prestigious Certification in Marketing – Purchase Motivation (M-PM) from the Management and Strategy Institute (MSI), a recognized leader in professional certifications.

What the Program Includes

  1. Online Learning Material:
    • Videos: Engaging, high-quality videos that break down complex marketing concepts into easily understandable segments.
    • Audiobooks: Conveniently listen to the course material on the go, making learning accessible anytime, anywhere.
    • Downloadable Content: Course notes, audiobooks, and reference materials that you can download and keep for future reference.

  2. MSI Certification Exam:
    • A rigorous exam designed to test your understanding of the material and your ability to apply marketing strategies effectively.
    • Upon passing the exam, you will earn the “Certification in Marketing – Purchase Motivation (M-PM)” designation, which you can add to your professional credentials.

  3. Certification:
    • A certification from the Management and Strategy Institute, demonstrating your expertise in purchase motivation and consumer behavior. This credential is recognized by employers and can significantly enhance your resume.

Why You Should Register for This Certification Program

Enhance Your Marketing Skills:

This program delves deeply into the psychological factors that influence buying decisions, providing you with advanced strategies to drive consumer engagement and increase sales. Whether you’re a seasoned marketer looking to refine your skills or an entrepreneur seeking to understand your customers better, this certification will equip you with the tools to excel.

Industry-Recognized Certification:

The “Certification in Marketing – Purchase Motivation (M-PM)” from MSI is a respected credential that can set you apart in the competitive job market. It signifies your expertise in a specialized area of marketing that is critical for business success.

Flexible Learning:

With online videos, audiobooks, and downloadable content, you can learn at your own pace, fitting your studies around your busy schedule. This flexibility makes it easier to balance your professional and personal commitments while advancing your education.

Career Advancement:

By understanding purchase motivation, you’ll be better equipped to create effective marketing campaigns that resonate with your target audience. This can lead to higher conversion rates, improved customer retention, and ultimately, career growth and better job opportunities.

Comprehensive Content:

The program covers a wide range of topics, including the psychology of colors, social proof, reciprocity, scarcity, anchoring, and framing. This breadth of content ensures that you will have a well-rounded understanding of the various factors that influence consumer behavior.

Who Will Benefit from This Program?

  • Marketing Professionals: Looking to deepen their understanding of consumer behavior and enhance their strategic marketing skills.

  • Business Owners: Seeking to increase sales and customer loyalty by applying psychological principles to their marketing strategies.

  • Aspiring Marketers: Interested in building a strong foundation in marketing psychology and gaining a competitive edge in the job market.

  • Entrepreneurs: Wanting to understand their customers better and create more effective marketing campaigns.

  • Sales Professionals: Aiming to improve their sales tactics by leveraging psychological triggers that influence buying decisions.

Why Certification in Marketing - Purchase Motivation (M-PM) is Essential

In today’s competitive marketplace, understanding what drives consumers to make purchasing decisions is more important than ever. This certification program is designed to provide you with the knowledge and skills needed to influence these decisions effectively. By mastering the psychological triggers behind consumer behavior, you can create marketing strategies that resonate more deeply with your audience, leading to increased sales, stronger customer relationships, and a significant advantage over your competitors.

Why Choose This Program?

With the Certification in Marketing – Purchase Motivation (M-PM) from the Management and Strategy Institute, you’re not just gaining knowledge—you’re earning a credential that validates your expertise and enhances your professional reputation. This certification is a mark of excellence that can open doors to new career opportunities, help you achieve your professional goals, and empower you to drive meaningful results in your marketing efforts.

Whether you’re looking to advance in your current role, transition to a new career, or simply improve your understanding of consumer behavior, this program offers the comprehensive education and practical skills you need to succeed. Don’t miss out on the opportunity to become a certified expert in marketing and purchase motivation—register today and take the first step toward achieving your marketing goals.

Training Program Syllabus

  1. Introduction to Purchase Motivation
    • Definition and importance of understanding purchase motivation in marketing.

  2. Solving a Problem
    • Identifying consumer pain points.
    • Creating products and services that provide solutions.
    • Case studies of successful problem-solving marketing campaigns.

  3. Feeling Seen, Heard, and Understood
    • Building customer personas.
    • Personalization and its impact on consumer behavior.
    • Strategies for effective customer engagement.

  4. Logical Reasons
    • The role of logic in purchasing decisions.
    • Presenting facts, features, and benefits.
    • Techniques for creating persuasive logical arguments.

  5. Emotional Reasons
    • The power of emotions in marketing.
    • Creating emotional connections with consumers.
    • Examples of emotional marketing campaigns.

  6. Introduction to Color Psychology
    • The science behind color perception.
    • The emotional and psychological effects of different colors.

  7. Color Associations and Consumer Behavior
    • How colors influence brand perception and purchasing decisions.
    • Cultural variations in color meaning and their implications.

  8. Using Color in Branding
    • Selecting brand colors that align with brand identity and values.
    • Case studies of successful brand color strategies.

  9. Color in Advertising and Product Packaging
    • Designing advertisements and packaging that capture attention and influence decisions.
    • Examples of effective use of color in marketing materials.

  10. Social Proof
    • Understanding the concept of social proof.
    • Using testimonials, reviews, and endorsements to build trust.

  11. Scarcity and Urgency
    • The psychological impact of scarcity and urgency on buying decisions.
    • Techniques for creating a sense of urgency in marketing campaigns.

  12. Reciprocity
    • The principle of reciprocity and its influence on consumer behavior.
    • Implementing reciprocity through free trials, samples, and gifts.

  13. Anchoring and Framing
    • How initial information (anchors) and presentation (framing) influence decisions.
    • Strategies for effective anchoring and framing in marketing.

  14. Loss Aversion
    • Understanding loss aversion and its impact on decision-making.
    • Techniques for leveraging loss aversion in marketing messages.

Additional Information

Course Syllabus [.pdf]   |   Sales Brochure [.pdf]

Certification:

Certification in Marketing - Purchase Motivation (M-PM)

About Management and Strategy Institute

Frequently Asked Questions

Are There Prerequisites?

No, the Certification in Marketing – Purchase Motivation (M-PM) Certification has no pre-requisites.  It includes the online study material and the MSI certification exam.

How Long Is The Program?

The training course is self-paced. Time to complete and fully comprehend will vary with every individual. The study material is designed to be completed in 1-2 weeks.

What will I receive after I pass my test?

You’ll have immediate access to a digital certificate that you can download and share on your resume, Facebook, or LinkedIn account.  If you are in the US, you will also receive your phsyical certificate & transcripts in the mail.

How would I list this certification on my resume?

Certifications are generally the last item listed under the education section of your resume.  List them directly beneath your college information in this format:

        Certifications:
        Management and Strategy Institute
        – Certification in Marketing – Purchase Motivation (M-PM)™