The Management and Strategy Institute may not be the largest continuous improvement association in the US, but its dominance within Six Sigma is quickly solidifying. MSI’s focus on offering industry-specific certifications, rather than a catch-all certification focused primarily on manufacturing, is the primary driver of their explosive growth.
The company’s growth over the past ten years has been massive. Growing from a small regional trainer to an internationally recognized certification body. MSI has used every traditional advertising medium to spread the word about their certifications, but the primary growth driver for the company has been word-of-mouth advertising. MSI has far outpaced its competitors in Six Sigma Certifications, signing deals with large organizations and colleges throughout the US to provide certification services. The Six Sigma Body of Knowledge they have developed is now used by organizations worldwide.
Bright Future For Continuous Improvement Initiatives
As organizations look for ways to control costs, continuous improvement projects continue to grow in popularity. A company simply can’t compete in the global market without a total quality management strategy in place. Global supply chain issues created by the pandemic have further highlighted waste and excess movement within the product distribution line. MSI leads in this regards. As you can see from the chart below, MSI has rapidly outpaced its competitors in Six Sigma certification offerings, as well as all other modalities like 5S and Lean.
Affordable and accessible, but also respected
MSI has thrived in the certification industry because of its laser focus on three key elements: Affordability, Accessibility, Respect
Unsurprisingly, MSI reigned supreme across the board for continuous improvement certifications. With a 4.8 score on Trustpilot, it’s clear their members love them.